An Implicit Evaluation Model of Innovation Environment: Test on a Survey of Technology Executives

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Wang Yongmao, Ren Xiangying

Abstract

Using the implicit theory and research method of psychology, to discuss inner demand and implicit evaluation on innovation environment from executives’ opinion. Based on existing literature, enterprise testing and expert discussion, an innovative environmental evaluation index system was constructed from the perspective of senior executive psychology. On the Basisofthe survey from 142 enterprises in china’s western region, the results show that the innovationenvironment is in the "general" level, executives have the highest recognition of innovation culture, the best innovation atmosphere, the lowest satisfaction with innovation resources, especially innovation talents team and R&D investment. Compared with different types of enterprises, large and medium-sized enterprises are relatively good, and state-owned enterprises are better than non-state-owned enterprises.

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