Development and Sales of Tobacco Cultural Tourism Products Under the Background of Global Tourism

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Peng Li, Aimin Deng, Fei Ren

Abstract

Through the investigation of tobacco development and tobacco sales, this paper studies the development and sales of tobacco cultural tourism products under the background of global tourism. Methods:Taking a scenic spot as an example, this paper takes the number of tourists received in 2019 and 2020 and the number of cigarette sales of retailers in the scenic spot as the original data. Correlation analysis is used to demonstrate the point of view.Results:The development efficiency of tobacco cultural tourism products is affected by sales volume.The increase in the number of tourists is in direct proportion to cigarette sales. When the number of tourists is large, the corresponding cigarette sales will be large. When the number of tourists is small, cigarette sales are also relatively small. Secondly, affected by some special activities and holidays, cigarette sales will also increase in a short time, but it has little to do with the change in the number of tourists.Conclusion: The development of tobacco cultural tourism products should be based on the sales volume and the cultural orientation of scenic spots. The large increase of tourists can bring considerable economic benefits to the scenic spot. Expanding publicity to attract tourists is an indispensable means for the development of the scenic spot. This is also the core concern of the development of tobacco cultural tourism products. When formulating relevant measures for the development and sales of tobacco cultural tourism products, managers should take into account the interests of all parties and achieve balanced development.

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