Designing an Effective Entrepreneurial Orientation Model on the Performance of Banks with an Emphasis on Profitability (Case Study: Management Organization of Agricultural Bank Branches of West Azarbaijan Province)

Abstract

In today's world, the environment of the banking industry has become very competitive, in order to overcome this competitive environment, banks must be able to achieve profitability. Banks' tendency towards entrepreneurship is one of the best methods to access this profitability, accordingly, the purpose of this research is to design a tendency model. Entrepreneurship is effective on the performance of banks with an emphasis on profitability. The current research is mixed in terms of practical purpose and method. The qualitative research method is theme analysis research and the quantitative research method is structural equation research and interpretive structural modeling. The statistical population of the qualitative part of this research includes the deputies and experts of the management organization of Keshavarzi Bank branches and a number of expert university professors, 10 of whom were selected from these people, and a small part (54) of the employees of the management organization of Keshavarzi Bank branches of West Azerbaijan province is. The results of the data analysis in the qualitative part show that the entrepreneurial orientation model includes 5 dimensions, including aggressive competition dimension which is the first priority, pioneering dimension which is the second priority, independence dimension which is the third priority, and risk-taking dimension which is the fourth priority. And then innovations that are in the fifth priority. The results of quantitative data also show that all the obtained dimensions of entrepreneurial orientation have a positive and significant effect on the performance of banks with an emphasis on profitability. In relation to the aspect of aggressive competition as the most important effective factor, it is recommended to the managers to use the competition method for more profitability and better performance of banks.